when most people use this phrase today they usually mean that how we present the message impacts how the message is interpreted or understood. in other words you cannot totally separate the message from the medium. like it or not, all of us convey a message and we all are the medium by which this message is conveyed. the impact we have has a lot to do with how well we understand this about ourselves.
sometimes the message is ignored because of the medium. if i choose to use a chalk board instead of a video clip to reach young adults with my message, it is very probable that they will tune me out without ever giving my message a chance.
sometimes the message is misread because of the medium. if my message is discipline and i, the medium, am out of control with my weight and my money, the message will never get out.
sometimes the message is the medium. jesus once said, "i am the way, the truth and the life." in jesus we see the message and the medium come together. he wasn't pointing to the way, he was the way.
as a follower of jesus you and me are the medium for the message (jesus). the question we must ask every day is this: when people see us do they ignore the message, misread the message or welcome the message? do our actions and our words distance people from god or draw them to god?
like it or not, as christians, the medium is the message.


